Author: shambhavibhushan

TRADEMARK: REGISTRATION AND ITS IMPORTANCE

INTRODUCTION AND BACKGROUND In today’s intensely competitive market, it’s critical for corporations, organisations, conglomerates, and start-ups to recognize and appreciate the value of trademark registration in order to grow their companies. A trademark is an exclusive type of Intellectual Property (IP) that distinguishes one manufacturer’s, company owner’s, or trade person’s goods or services from those

TRADEMARK: REGISTRATION AND ITS IMPORTANCE

IPSITA ROUT, 4TH YEAR, KIIT SCHOOL OF LAW, KIIT UNIVERSITY     INTRODUCTION AND BACKGROUND In today’s intensely competitive market, it’s critical for corporations, organisations, conglomerates, and start-ups to recognize and appreciate the value of trademark registration in order to grow their companies. A trademark is an exclusive type of Intellectual Property (IP) that distinguishes